Book review: Looptail

Book review: Looptail

LIQ_Mag_Mar2014_Cover_FinalThis review first appeared in the March 2014 issue of Life in Québec Magazine.
Life in Quebec Magazine is a lifestyle publication covering the Quebec region and is currently published at least 3 times per year.
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Looptail
By Bruce Poon Tip
Priced $29.99
Published by Harper Collins

Born in Trinidad from Chinese parents, Bruce Poon Tip had all the odds stacked against him when his parents moved to Calgary in the late 1960s. At age 12 he started a paper route and, as he was a natural born leader with obvious entrepreneurship skills, there was no looking back. His first paper route quickly became three.

LooptailIn 1990, having travelled the world several times, he decided to start a company like no other. Maybe he was in the right place at the right time, but he saw an opportunity and maxed out his credit cards to start G Adventures. This has become one of the most successful adventure tour companies in the world.

With spiritual guidance from the Dalai Lama, and a driven desire to succeed, Bruce’s company was grossing around $80 million a year at the last count.

Fending off buyers and non-believers, Bruce surrounded himself with people who think like him, all with the intent of keeping everyone happy even in a crisis. He gives new meaning to the word mayor, to the acronym CEO and has even changed the term ‘Head Office’ to ‘Base Camp’.

Looptail is a high energy page turner for anyone who likes to use adventure and business in the same sentence.

A business book like no other.

Review by Job Patstone

Categories: News

About Author

Job Patstone

Job Patstone was born in Hamilton, ON. and has lived in Montreal, Calgary, Edmonton and Red Deer AB. He is presently living in Quebec City, with his wife. He worked for Xerox for 26 years and was an ESL teacher for another ten.

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