Festival d’été 2013 a Solid Hit

Festival d’été 2013 a Solid Hit


Quebec City, July 15, 2013 – After celebrating music in all its forms for 11 straight days, the Festival d’été de Québec ended on a high note. In a word, all the venues were packed this year. The three outdoor stages attracted tens of thousands of festival fans and the indoor shows continued to draw audiences eager to hear something new. The variety shows under the circus tents at the Parc de l’Esplanade and at La Bordée often played to capacity crowds as well.

Even as the Festival never fails to bring its irresistible and inimitable joie de vivre to town, it continues to drive the local economy. Quebec City retailers, hoteliers and entrepreneurs all agree ─ the Festival is as good as Christmas!

“The Festival d’été de Québec is a signature event for Quebec City, a valuable asset that we should all stand behind and stand by. If it didn’t exist, there are plenty of us who would dream of having an outstanding event as popular as the summer festival. It’s not enough to enjoy the Festival, we have to help it stay at the top and continue to take its place on the international scene. If it starts to slide, the entire community will feel the effects,” said the chairman of the board, Mario Girard.

The Passes

At $76 for over 200 concerts and close to 100 street arts performances, the Festival pass remains a great bargain. Artists, agents and foreign journalists all say the same thing! Just look around to see what’s offered elsewhere. This year, more than 140,000 passes and Front-Stage Zone cards were sold, including 75,000 in February, before the program was even released.

This sales strategy gives the Festival and edge with industry players. “Early sales tell agents that with such a strong, solid base of support, the Festival can compete with the biggest when it comes to drawing top name artists,” explains general manager Daniel Gélinas. “A lot of people envy our formula and our results. Outside Québec, our performances are widely praised and the Festival is seen more often than not as a model.”

The Program

For die-hard rockers or world music lovers, for fans of electro or of song, the  program had something for everyone again this year. Many of the shows were packed from start to finish: Karim Ouellet and Cœur de Pirate, Ellie Goulding and Bruno Mars, Passion Pit, MGMT and Weezer, Bernard Adamus and Lisa LeBlanc, Foreigner and Def Leppard, not to mention hip-hop night featuring the great Wu-Tang Clan.

“Balance and diversity. We aim to please everyone, or just about. And to see the turnout, I think we can say that we delivered the goods with style,” reports programming director Louis Bellavance.
Admissions to the two main venues, the Bell Stage on the Plains of Abraham and the Loto-Québec Stage at the Parc de la Francophonie, indicate that numbers are up compared with 2012.

The Numbers

The Festival is as active as ever on the web and social media and scores points again this year. The data from July 4 to the 14 add up as follows:

  • Over 500,000 visits to the Festival website during the 11 days of the event, averaging 50,000 visits per day
  • Close to 225,000 viewings of the exclusive videos and excerpts of shows posted on the Festival’s YouTube channel, seen in over 150 countries
  • The most popular videos: over 65,000 viewings for Tiesto, over 28,000 for Wu-Tang
  • The video of the Lac Mégantic fundraiser in collaboration with the Red Cross was viewed more than 10,000 times
  • Over 100,000 subscribers on all the social media platforms
  • The mobile apps (iPhone, Android and iPad) were opened more than 425,000 times during the Festival
  • Over 600 requests for artist interviews

Herby VIP at the Festival d’été de Québec

For the first time in its history, the Festival d’été de Québec was broadcast on a Québec TV station. Eleven shows hosted by Herby Moreau featured the event, the artists and the behind the scenes workers.  Ratings for the show averaged 175,000 TV viewers, a summertime hit!

“We’re happy to see that these ratings outperform those for the programs scheduled right before and after the show, which proves there’s interest for the Festival,” concluded Daniel Gélinas.

Thanks to our partners

The Festival d’été de Québec wishes to thank its valued partners, Bell, Molson Dry, Loto-Québec, Desjardins, Leclerc, Hydro-Québec, Metro, the Fédération des producteurs de lait du Québec, Ford, SAQ, Rio Tinto Alcan, Pepsi Alex Coulombe, Groupe Voyages Québec, Quebec City Jean Lesage International Airport, Casino de Charlevoix, Hilton Québec, SAIL, Go Helico, Musée national des beaux-arts du Québec, Le Soleil, Radio-Canada, CBC, Quebec City, Quebec City Tourism, Délégation Wallonie-Bruxelles, The National Battlefields Commission, Commission de la capitale nationale de Québec, Parks Canada and the governments of Québec and Canada.

The next Festival d’été de Québec will take place from July 3 to 13, 2014.

The Festival d’été de Québec is presented by Bell in collaboration with Molson Dry.

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