New RTC Campaign to Promote Public Transport

New RTC Campaign to Promote Public Transport

Quebec City (Quebec) 14 June 2015 – A new campaign will encourage Québec City users to adopt the bus. The campaign, designed by Andréanne Landry of CÉGEP de Rivière-du-Loup, will be on fifty Réseau de transport de la Capitale (RTC) buses until July 12.

“Beating traffic while reducing greenhouse gases… It’s simple to understand!” is the message that the campaign wants to send, taken from the fourth edition of the creative advertising competition “Un transport pour mieux vivre” (“Transportation for better living”), organized by the Monique Fitz-Back Foundation.

The campaign seeks to find solutions to remedy traffic congestion for Québec, which is sixth in the country in terms of road congestion.

The first year student at Cégep de Rivière-du-Loup Andréanne Landry is the winner of this contest of creative advertising. “I decided to illustrate the fact that a full bus is equivalent to a reduction on the road of forty to fifty cars. I wanted to visually show the place that forty cars take next to a bus. This helps reduce traffic but also emissions of greenhouse gases. I present the idea as if it were taught to children (blackboard and chalk), to show how it is simple to understand,” said the student.

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