One-in-five Quebecers have used a food bank in their life, new study finds

One-in-five Quebecers have used a food bank in their life, new study finds

Catelli Foods launches campaign to challenge misperceptions of food bank usage and child hunger In Canada

April 16, 2018 (Montréal, QC) – To launch its Feed the Hope campaign this year, Catelli recently commissioned a new study to uncover Canadians’ thoughts and perceptions of those who use food banks. The research, which aims to shed light on the face of hunger in the country and its provinces, found that one-in-five Quebecers have used a food bank in their life.

“Many Canadians think they know the kind of person who uses a food bank,” says Claire Labrom, Brand Manager, Catelli® pasta. “The harsh reality, however, is that hunger doesn’t discriminate and affect people you’d least expect – your neighbours, colleagues, classmates, and friends.”

Shockingly, nearly half of Quebecers don’t believe there is a food crisis in Canada, yet nearly 30 per cent know someone who uses a food bank. In fact, over 850,000 people across the country turn to food banks for help each month; and more than one-third are children and youth.[i]

The Catelli Feed the Hope study also found that there are many misperceptions surrounding food bank usage in Canada:

  • The Food Crisis is Real in Québec: Over one-in-three Quebecers would turn to a food bank if they experienced sudden money problems (41%) or lost a job (38%).
  • A Hungry Generation? Millennials (age 18-34) are significantly more likely to turn to a food bank after experiencing sudden money problems or a lost job.
  • Reasons to use a Food Bank: One-third (34%) of Quebecers believe poor money management is the top reason people use a food bank. 

Examining perceptions of child hunger:

A parent’s top priority is the wellbeing of their children – and providing them with a good, balanced diet to set them up for a happy, healthy life. Unfortunately, not all parents can afford this lifestyle and sometimes, sending their kids to school with little to no lunch, or an empty stomach is a reality that many face. No parent wants to send their child to school without healthy fuel for their day; yet, over one-in-four (28%) Quebecers perceive seeing a child with an empty lunch box as a sign of bad parenting.

Catelli’s commitment:

No matter the situation, kids can’t eat apologies – simply ignoring the hunger that exists in Canada won’t make it go away. This is why Catelli is challenging Canadians to fight against food insecurity through the Feed the Hope program. For every box of Catelli pasta purchased, a serving of pasta will be donated to local food banks across Canada between April and May, with a goal of donating up to 1 million portions. Canadians are encouraged to support the cause however they can – whether it’s by donating time or food to their local food bank, buying a box of Catelli pasta or simply by learning more about the food insecurity issue that exists in our country.

“Hunger in Québec is far more prevalent than many Quebecers think, with more families turning to use their local food banks for various reasons,” says Annie Gauvin, General Manager, Les Banques alimentaires du Québec. “Catelli’s generous donation will allow us to continue the work we’re doing and provide those in need within our community with full plates.”

The following food banks are also involved in this year’s initiatives, each one receiving a large donation of pasta from Catelli: Les Banques alimentaires du Québec, Greater Vancouver Food Bank Society, Edmonton’s Food Bank, Regina & District Food Bank Inc., Calgary Food Bank, Saskatoon Food Bank & Resource Centre, Winnipeg Harvest, Hamilton Food Share, The Food Bank of Waterloo Region, Ottawa Food Bank, Project Share, London and Area Food Bank, FEED Nova Scotia and Greener Village Community Centre.

In Québec, Catelli is partnering with Julie DesGroseilliers, a registered dietician and with Les Banques alimentaires du Québec to bring awareness about the food crisis in the province, which affects children particularly, and about the importance of joining efforts in the fight against food insecurity.

“This year, I accepted to be the spokesperson for Catelli’s Feed the Hope: a campaign to raise awareness about the sad but very real consequences of food insecurity that daily affects far too many people, and too many children.

“You know, a child who does not get enough food every day is a child who cannot develop to his full potential, both physically and intellectually. A child who is food insecure is a child like any other; like my Charlotte or my Jacob, like your child, like your nephew, your little neighbor. Hunger does not have a face,” stated Julie DesGroseilliers.

Canadians across the country can find out more about how they can help make a difference by visiting www.feedthehope.ca and following #Feedthehope on social media. 

About Catelli Foods Corporation

Catelli Foods Corporation is the largest marketer and distributor of pasta and second largest marketer and distributor of rice in Canada. The company was founded in Montréal, QC, in 1867 by Carlo Onorato Catelli, an Italian immigrant who began the business by making macaroni and vermicelli by hand. Now, 150 years later, Catelli® pasta is ranked the #1 Canadian pasta brand and is the leader in the health and wellness pasta segment, while Catelli’s Minute Rice® brand is the leader in the instant rice segment. The operation has grown to include other well-known pasta and sauce brands such as Lancia®, No Yolks®, Olivieri®, Splendor®, Giovani Panzani®, Healthy Harvest® and Ronzoni®. Headquartered in Montréal, QC, Catelli is part of the Ebro Foods, S.A. group, a leading Spanish food company.

About the Research Study:

An online survey of 1566 Canadians was completed between March 5-8, 2018, using Leger’s online panel, LegerWeb. The margin of error for this study was +/-2.5%, 19 times out of 20.

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