The great celebration of music delighted festivalgoers at the brand new site on Île Notre-Dame

evenko is very proud to announce that the 12th edition of the Osheaga festival presented by Virgin Mobile in collaboration with Coors Light, which faced difficult weather conditions, attracted an enthusiastic crowd of 135,000 festivalgoers.

For the 2017 edition there were several logistics challenges related to the relocation of the site to Île Notre-Dame. Additionally, there were constraints arising from the management of the show schedule, as some artists who were supposed to perform in Montréal were stuck elsewhere – mostly in Chicago – because of erratic weather conditions.

Since 2006, the Osheaga Music and Arts Festival has established itself as one of the most important music festivals in Canada. The 12th edition of the festival, presented by Virgin Mobile in collaboration with Coors Light, took place on August 4, 5 and 6 at a brand new site on Parc Jean-Drapeau’s Île Notre-Dame, which brought on new challenges. Let’s not forget about the weather acting up, which thankfully didn’t take away the infectious enthusiasm and energy of festivalgoers. Everyone – organisers, festivalgoers and artists – came together, notwithstanding the constraints and bad weather, in order to deliver the kind of remarkable experience that has made Osheaga’s reputation worldwide.

“With the relocation of the site, we were facing important production and logistics challenges this year, but ultimately we’re very happy with the way the 12th edition of Osheaga unfolded,” says Jacques Aubé, Executive Vice President and Chief Operating Officer of evenko. “Festivalgoers were satisfied and glad to be there, and the artists, who always love the connection with festivalgoers, gave memorable performances.”

The renown of the festival extends beyond our boundaries. The 2017 edition of Osheaga attracted music lovers originating from 37 countries, generating economic benefits of several millions of dollars for the province of Québec and the city of Montréal. Nearly 66% of festivalgoers came from outside the province. The magnitude and reputation of the event offer significant visibility to our city, while positioning it as a world-class cultural destination.

Exhilarating shows that brought happiness to festivalgoers!

As always, the 2017 edition of Osheaga offered an outstanding experience to music fans of all types, from here and elsewhere, in a festive, unifying atmosphere.

The party kicked off on Friday night with Lorde, appearing at Osheaga for the second time. The young sensation from New Zealand embraced the rain and displayed the full extent of her unique talent, giving a performance worthy of the greatest on the Virgin Mobile River Stage.

Saturday night, again on the Virgin Mobile River Stage, Muse shared their electrifying energy with thousands of enthusiastic fans. The British trio filled the air with countless catchy melodies and incendiary guitar riffs.

Toronto artist The Weeknd was tasked with closing the 2017 edition of the festival, which he did beautifully with an explosive performance that thrilled his fans.

Among other highlights, let’s mention the performances by Arkells, Death From Above, and Choir! Choir! Choir!, which attracted huge crowds at the Sonnet Green Stage. There were also remarkable, greatly appreciated appearances by such major artists as Liam Gallager, Die Antwoord, Nina Kravitz and Tove Lo, to name a few. We must also underline the amazing local talent that was showcased, notably Peter Peter, Cri, Geoffroy and several others.

“The bad weather gave us many headaches, but also allowed us to experience unforgettable moments,” says Nick Farkas, vice-president, concerts & events, at evenko. “Lorde gave an exceptional performance in spite of the rain, including an incredible interpretation of a song by Montreal’s own Martha Wainwright, and a duet with Tove Lo on Homemade Dynamite. Called in at the last minute to replace Lil Uzi Vert, who was unable to get to Montréal in time, Tory Lanez jumped in a plane in Toronto at 6:06 p.m. … and was on stage at 7:45 p.m.!”

Shows and all kinds of activities!

Always in the spirit of delivering the best experience possible to festivalgoers during the whole weekend, several innovations were implemented for the 12th edition of Osheaga. Among them, let’s mention the use of the RFID technology, which was involved in many activities this year via the Osheaga Play powered by Civic Nation app.

The “Osheaga presents” series once again included several shows throughout the whole year, special pre-festival events and after-parties presented by Bacardi, some of which were free.

Presented for the 7th year, the Music on Paper free exhibit gave people the chance to discover a selection of silkscreened gig posters. It showcased creations by some of the best visual artists in the field, including Arrache Toi Un Oeil (France), Munster Studio (Spain), Dan Stiles, Eric Nyffeler, Delicious Design League, Aesthetic Apparatus, Methane Studios, Burlesque of North America, Boss Construction, Pat Hamou, Zoca Studio, Ken Taylor, Leslie Herman, Landland, and more.

Music industry professionals also joined the party!

The Osheaga trade meetings attracted more than 500 professionals this year, mostly from the United States, Canada and France.

Warner Music, Sony, United Talent Agency, CAA, AM Only, Live Nation, Universal, Paradigm, Cult Nation, Piknic Électronik, FEQ, Pop Montréal, Third Side, Greeland, Spectra, and SOCAN were present in Montreal for the occasion.

Activities such as brunches, a conference and happy hours were organised in order to foster discussion and networking between the representatives of various companies. On Sunday, the VIP keys were given to the MTL Women in Music collective, an organisation whose mission is to promote equality, diversity and opportunities for women in the music industry.

Safety: A priority

Several detection, protection and intervention measures were put in place to ensure the well-being of all festivalgoers during the three days of festivities.

The Hirondelles squad – specially trained for the needs of women and vulnerable people – were added to the workforce already in place. The Hirondelles, who were based in three locations on the site, received a lot of positive feedback. Let’s also highlight the presence on the site – for the 4th year – of GRIP Montréal, a non-profit organisation whose mission is to reduce the harm associated with the consumption of psychoactive substances and prevent problematic use. Festivalgoers could count on a relaxing space named the Haven if they needed rest, and support from a qualified worker. The medical teams are also happy to say that no case related to the consumption of fentanyl was documented.

Osheaga, at Parc Jean-Drapeau and beyond!

Osheaga also feature a series of official pre- and after-parties in the city presented by Bacardi. More than ever, these late nights at New City Gas, Casino de Montréal, Théâtre Fairmount, Newspeak and Belmont sur le Boulevard attracted many festivalgoers who enjoyed their experience until dawn. Let’s not forget the incredible Block Party under the Van Horne overpass, a Sessions 375 event celebrating the 375th anniversary of our city.

Osheaga 2017 in numbers

• 12th year
• 115 artists
• 30 Canadian bands
• 13 Quebec bands
• 33 female artists/bands
• 83 male artists/bands
• 3 days at Parc Jean-Drapeau
• 6 stages including 2 StageLine SAM750 – The biggest mobile stage in the world
• 1 Arts Village
• 9 official Osheaga Accommodations
• 135,000 fans
• 2,506,129 square foot site
• 250,000 square feet of artificial turf
• More than 30 hours of music
• 160 volunteers
• The Osheaga trade meetings
• Economic benefits of several millions of dollars
• 3,500 employees on the site
• 14 Osheaga events outside the site before and after the festival
• 1 culinary experience by Chuck Hughes and Danny Smiles, backstage of the Osheaga festival

Important partners

For the 12th edition of Osheaga, our partners dazzled us and created a memorable festival experience. Some activities were particularly appreciated: the Vans skateboard ramp, the H&M tent, the Perrier greenhouse, the National Bank Ferris wheel, the Casa Bacardi, the Casino de Montréal Terrace, and the Virgin Mobile and Coors Light spaces.

Many thanks to all of our partners: Virgin Mobile, Coors Light, Sonnet, Bacardi, Casino de Montréal, Vans, SiriusXM, Perrier, LG, National Bank, Monster Energy Drink, Civic Nation, H&M, NYX Cosmetics Canada, Jack Daniel’s, Colorista, American Express, Air Miles, Natrel, Pizza Pizza, Vitaminwater, Epica, Tito’s Handmade Vodka, Jack Link’s, and Recyc-Québec.

Osheaga also wishes to thank its public partners: the Ministère du Tourisme and the Secrétariat à la région métropolitaine, as well as Tourisme Montréal, its sponsors and its fans, who contributed to making this 12th edition a festive, unparalleled event.

Everyone is already excited and eager for the 13th edition of Osheaga, which will happen on Parc Jean-Drapeau’s Île Notre-Dame on August 3, 4 and 5, 2018.

See you next year!


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