PODCAST: A short history of Quebec City’s Avenue Maguire

PODCAST: A short history of Quebec City’s Avenue Maguire

LiQ_Mag_Dec_2014This is a recording of an article that first appeared in the December 2014 issue of Life in Québec Magazine.

Life in Quebec Magazine is a lifestyle publication covering the Quebec region and is currently published 4 times per year.

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Original article by Nadia Hammouda
Recording by Rosanna Haroutounian

As early as the mid-19th century, the Maguire Avenue area, known today as the heart of Sillery, was prized by the bourgeoisie and lumber merchants of Québec. For the working class, construction sites were just down the cliff. For the upper class, the panoramic view of the river and its great natural beauty were major attractions.

The installation of a tramway in 1911 increased ties with downtown Québec. The tramway terminal, located directly on the commercial avenue, helped to make Maguire Avenue a focal point of the municipality. In 1950, the village became the suburb of Québec that we know today. In 1980, thanks to revitalisation programs, Maguire Avenue businesses were able to dress up their image. With growing competition from the big shopping malls on Laurier Boulevard, the area decided to create a small-town street atmosphere. Some businesses, like the Roset grocer, the Vaugeois bookstore, and the Caisse Populaire de Sillery have survived for over 50 years thanks to a loyal clientele.

“By giving (ourselves) a permanent structure in the form of an SDC, we’ll now be able to better plan and coordinate our actions while maintaining a just balance between business owners’ and residents’ expectations,” Joyet explains. “All this without losing sight of the fact that the primary vocation of our commercial artery remains to offer local services that are conveniently accessible for residents.” Despite the efforts of the SDC and its 110 businesses, obstacles keep cropping up. Among other things, the Sillery Historical Heritage Conservation Committee and other citizens’ groups of the district are opposed to various development projects proposed by the SDC or the mayor.

You can read the original article in full here:

A short history of Sillery’s Maguire Avenue
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About Author

Rosanna Haroutounian

Rosanna Haroutounian was raised in Mississauga, Ontario, and studied journalism and political science at Carleton University. She currently works as an English assistant at a college in Quebec City. She enjoys reading, baking, being outdoors, and travelling the world when time and finances allow.

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