PODCAST: The art of sales pitches

PODCAST: The art of sales pitches

This is a recording of an article on the importance of successful sales pitches.

The article, written by Cynthia Sheehan, is narrated here by Rosanna Haroutounian.
It first appeared in the March 2013 issue of Life in Québec Magazine.

Life in Quebec Magazine is a lifestyle publication covering the Quebec region and is currently published at least 3 times per year.  Subscribers have their copies mailed directly to them.

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By Cynthia A. Sheehan

An important part of launching your business is being able to convince others to join you in your adventure.

No one can make it on their own. You’ll need partners, financing, help with accounting and maybe your website.

People will be much more willing to help if you are able to convey your project clearly and convincingly.

Presentations skills are very important for any entrepreneur. It will often make the difference between starting your business or just dreaming about it.

These are my top 10 do’s and don’ts for aspiring entrepreneurs and anyone who needs to convince someone that a certain idea has merit.

  1. Know your audience
  1. Know your “pain”
  1. Tell your audience what you want from them
  1. Always have a 2-minute pitch ready
  1. Don’t think you are the smartest person in the room
  1. Don’t ask bankers to take risks for you
  1. Don’t drown your visual support in text
  1. Choose your investors wisely
  1. Know how to wrap it up
  1. Be clear, concise, and convincing

Read the original article in full Entrepreneurship: The art of the successful sales pitch


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About Author

Rosanna Haroutounian

Rosanna Haroutounian was raised in Mississauga, Ontario, and studied journalism and political science at Carleton University. She currently works as an English assistant at a college in Quebec City. She enjoys reading, baking, being outdoors, and travelling the world when time and finances allow.

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