Red Bull Crashed Ice in Final 2014 Preparation

Red Bull Crashed Ice in Final 2014 Preparation

The organizers of the Quebec Crashed Ice are concentrated on the 2014 edition which will start in a week. They cannot plan for the future years because it might not be back next year. The main sponsor, Red Bull, will reveal its plan in July.

Amateurs will by that time know if the event will come back for a 10th year, if it will go in another city to come back to Quebec in 2016, or if it will move for good. In the past few years, Red Bull talked about organizing its skating races in different Canadian places. The caravan made a stop in Niagara Falls for the 2012-13 seasons to test a new market. It is not unusual that Red Bull takes time to reveal its publicity campaign for the year to come. Gestev, the organization in charge of the Crashed Iced had a three year contract between 2011 and 2013 for Quebec City. The six other times, the team had to wait and received notice one year at a time.

On Thursday, there was a press visit on the circuit which is now set between the National Assembly and Place d’Youville. It is in the same emplacement as the 2006 edition. For one hour and a half, the challenge of the course was explained thoroughly. The track is 480 metres long which is 110 metres less than the one installed in la Côte de la Montagne in 2013.

Gestev evaluates the Crashed Iced budget at $5 million, and the majority of this is paid by Red Bull as a publicity platform. Public organizations obtained about $400 000 in grants for the event.

……………………………………………….. Staff Writer

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