Selling Winter a Priority for Tourisme Québec

Selling Winter a Priority for Tourisme Québec

Quebec City (Quebec) 15 October 2014 – A campaign to sell the Quebec City area as a winter destination is underway at a cost of around $3 million.

Several investors are on board including the Quebec Office of Tourism, the Charlevoix Tourist Office and some private companies who own three different ski centres in and around the area.

Tourism Québec is dumping $1.8 million into the project making it the prominent contributor but, at the same time, is also the dominant benefactor of the money spent in the region.

The three ski centres backing the plan are Stoneham, Mont Ste. Anne, and Le Massif de Charlevoix, all of whom have profits to gain if there is a higher influx of customers.

The three ski centres are ready to share information and ideas even if they are not all owned by the same company as an increase in skiers will benefit all of them.

Together with some surrounding hotels and Auberges, there will be special lift ticket prices and ski packages offered to customers who stay at least one night in the area.

The Quebec City region wants to promote the region as a better destination over other areas like Eastern Ontario, Montreal and New England, hoping to attract a larger number of winter sport enthusiasts.

The number of visitors has receded in the last few years and those who come are not staying as long as they used to. The average vacation stay for skiers used to be a about a week but, in recent years the ski trips have been more in the neighborhood of two or three days consequently resulting in less money being spent in the area.

Quebec and the ski centres are hoping the winter tourist promotion will help to bolster the economy and the local ski industry at the same time.

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